Thursday, March 15, 2012

GreenLight Music Goes Live

Perfect Pixels provided the initial persona research and information architecture to the recently launched GreenLight Music service. A Corbis subsidiary, the service launched with more than a million-song catalog as a solution to the often frustrating and convoluted offline process of licensing music for commercial use.

The offering makes it feasible for a corporation to use a song for a corporate presentation, video or any other commercial need, by obtaining a license. Typically, getting a license from music labels and publishers can be difficult and frustrating. GreenLight Music simplifies the process by providing a one-stop shop to license songs for common commercial uses, such as videos, presentations, campaigns, and more. It can get your music clearances quickly, easily, and at competitive prices.

The deliverables included Personas, UX Strategy, Sitemap, Wireframes and Userflows. The solution required solving for allowing users to name their price for the song they want. Once you find a song, GreenLight will help guide you to submit a competitive offer to the music companies. When you make an offer, GreenLight goes to work securing the necessary approval from song owners.

The logic behind the UI was to streamline as much as possible the number of steps involved and to hide from the user the possible confusion of multiple scenario variations that normally would arrive in an offline experience. The result was to focus on a solution that was quick and intuitive.