Thursday, August 27, 2009

Earthly Inspiration

We are regularly asked where we get inspired for creativity. For us, it can come from anything. A painting, an innovative design, architecture, or just a stunning view. A latest source of inspiration has come from some satellite photos we came across of the locations across the earth. They are magnificent pieces of art in their own right. The color combinations, textures and negative space are all elements to draw upon in design. You can view the entire set of photos here at Environmental Graffiti. Here are four favorites that represent their beauty from space of the terrain, as they are completely different perspective and experience from the ground eye view of those same locations. Feel free to click on them for hi-res versions.

Shifting Sand of the Terkezi Oasis, Chad
Kalahari Desert, Namibia
Under Water Ocean Sands, Bahamas

Farms in Garden City, Kansas, USA

Monday, August 24, 2009

Three Steps to marketing your iPhone app.

You've heard the news, seen the commercials and now you are excited to get started creating an iPhone application for your brand. Now you find yourself asking how do I get started?

First: You must establish a direction for your "new creation", are you going with a brand driven application, or an application "brought to you by" your brand? There is a distinct difference and value for both.

Second: Pricing matters in the competitive iPhone market. 0.99cents is the most common, $1.99 is a growing starting point. Here are a couple of strategies used by iPhone Developers

Strategy "Lite Version": If you believe that your app has the legs to crawl out ontop, then you may want to consider creating two versions of your application, a "lite and full version". Offer the lite version for FREE and with the right app, your user base will climb. The extended full version needs to also be available at the same time. This way, you allow the user to play one level or two, get them excited to download the full version, all within the app.

Strategy "Price it and then Promote the drop": You price out your app at say $1.99 or $2.99 and then run a special promotion for a price drop after you believe your app has hit it's highest point of sales, promote it like crazy as a limited time offer. You will see this happen quite a bit in the app store. But make sure you price it right. Too high can yield low returns. The lite version is a proven method, as it stands today.

Third: Create a microsite, viral campaign, and special twitter promotional that will get your app recognized. Viral Marketing is power!

We would love to help you with your application next steps. If you are interested, please contact for details and a marketing evaluation.

Saturday, August 15, 2009

PPMG Introduces iPhone & Mobile Phone Development

PPMG is pleased to announce the introduction of iPhone Application Development and Mobile Strategy as part of the company’s core competencies. Over one billion downloads demonstrates the value, ease of user accessibility and adoption, as well as the huge opportunity our clients have within the app store.

We understand that due to the growing number of applications available, fresh approaches to innovative marketing and product awareness are important. This is why we also offer microsite design and development services to promote each application. Microsites give each product promotional exposure outside of the confines of the app store.

Our team includes 2D and 3D animators and mobile-UI Designers. PPMG is always striving to differentiate our clients’ products with a unique combination of features, strategy, and execution.

We see the tremendous value this new product offering affords our clients and are thrilled to be a part of the growing mobile movement. PPMG exploits this new medium and its capabilities to provide excellence and innovation in all of our iPhone Application design and development.

Review a case study of one of our latest iPhone projects.

iPhone Application Development / Mobile Strategy
. Entertainment and Utility Application Development
. 3D and 2D Animation
. Storyboarding
. Script writing

. Accelerometer
. Dash-code and X-code
. GPS Maps API
. Streaming Video and Audio
. In Game Voice Use