Sometimes a brand needs a hero

Empty space ads, an innovative ad network service, scans a site and appends additional banner space to a website to increase advertiser's reach and content provider's revenue. I was thinking an owl would make a good logo - as in a knowing seeker that searches for empty space. The client was thinking Batman. And so, a hero was born, the Empty Space Girl!

The logo itself was devised to represent the contrasting metaphor of the negative space in the word "empty" then shown filled with the word "space". The color pallet was devised to create a unique differentiator for trade shows, networking events and of course, ads.